An Enneagram-obsessed Small Biz Strategist who believes in pizza, in Jesus, and in YOU. I know how easy it is to look at others around you who are killin’ it in their business and wonder if you’re really cut out for the entrepreneurial hustle #thestruggleisreal. But I also know this: No course or free Facebook group is going to give you the personalized support you need to get past this point you’re stuck at. What you really need is someone who can see the missing pieces because they’re standing at a big picture distance. Someone who can sharpen your vision and throw a strategic filter on it because they’ve been where you are. Someone who can give you the practical steps you need to scale, so you can trust that you ARE enough and you have everything it takes. And that someone might just be me.

hi! I'm melissa koehler.

big biz moves i made

embraced my


My brand finally stood out because I wasn’t forcing myself to fit into someone else’s version of success.



Instead of working harder to keep up with demand, I figured out how to scale with new income streams and systems.

strategy by


I created a structure for my vision with actionable strategies that kept my biz growth on point. 

Now I bring my 17+ years of hard-won biz savvy (see also: building and running a multiple 7-figure company, training in Enneagram personality types, being a Storybrand certified guide, getting my creative work published in places like Brides and Haute Living) to help you differentiate your brand in the marketplace and personalize a marketing plan to reach your biz goals.



Marry Mr. Stud who also happens to be a pilot. Partner with a friend to go legit with our hobby of making handmade cards and invitations. Conquer dial-up, launch our first website, dance parties ensue. 4 years later my friend bails for a “real job”, but now I’ve been bitten by the bug. Cue the craziness we call entrepreneurship (AKA lying awake at 3 am, buzzing with the excitement of your next genius idea).


Punch in and out at a scrapbook store, because #adulting. Overzealous customer service and advice on color schemes turns into job offers to design customized scrapbooks for clients. Pinch myself daily. But all I can think of is how much better my scrapbook pages would look with pro photography.


Mama life begins. Master Photoshop. Become an online course junkie. Read ALL the photography blogs. Call myself a “professional photographer” and soon my calendar is swimming in ink. Oh hello, burnout. Find a mentor who teaches me a magical word called “boundaries”. Discover my true passion is giving others accountability and support. Oops, I pivot again...


Join a small biz consultancy and break up with my freelancer status. Reach the top level in the company in under 2 years because I start treating my business LIKE a business. Hit over a million in revenue. Can finally pay myself and support my growing family without my biz and I being attached at the hip. Get my wine on in places like Carmel Valley, Bora Bora, Napa Valley, Tuscany, and Rome. (Is this real life?)


Spend my days turning your personality into a competitive advantage and your quirks into business assets. Combine insight with strategy to get your dreams and your actions on the same page, so you can bring your creative ideas to market. Care hard about making a difference in the businesses and lives of creatives who are wasting their time and energy on what’s not working. Couldn’t be happier.



Want to talk shop with someone who has been where you are and knows how to get you to where you want to be?




on my


Bon Jovi

24k magic

Bruno Mars

this is me

Keala Settle



out of touch

Hall & Oates

just between

I’m an introvert. Now I see it as an asset because I tend to listen closer and connect deeper.

Hover over the hives.

Coffee! Love the aroma of a freshly brewed pot, but no foo-foo lattes for me, thanks.

A college degree. But I’ve realized that the best teacher for me was experience.

Bon Jovi! I’m an 80’s girl at heart. Livin’ on a Prayer is basically my personal anthem.

No cheese, please! Just pile on the pepperoni, sausage, black olives, and mushrooms.

Being taller online. Optical illusion? But hey, all 5’1” of me says thank you!

Gymnast and cheerleader. So I’ve got all the rah-rahs you’ll need to stay motivated!

Interior designer and personal organizer. Although my house tells a different story.

Honeybee! Hence my obsession with hives and why I’m so sweet. 😍

I can’t stand...

My spirit animal is...

I’m a pizzaholic but...

My name in Greek means...

People mistake me for...

I resisted this...

I never got this...

I’m a closet...

I’m a pizzaholic but...

I’m a former...