Ep 87 I Why NOT Niching Down Can Be Your Superpower with Tara Reid
What if I told you that you didn’t have to niche down your business? Well, it’s true! Today we are joined by Tara Reid, a multi-passionate entrepreneur whose work supports introverted VAs and online service providers so they can develop an authentic marketing and sales strategy. Since 2007, Tara has built her online business to serve women who are looking to grow freedom-centered businesses. Who doesn’t want that?!
To date, she has led more than 6,000 creatives to more sustainable business strategy through her programs and is the host of her own podcast, Introvertpreneur. This episode resonated with me in a super personal way, and I hope it does the same for you!
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In this episode you’ll hear all about:
Why niching down may not be right for you
How Tara empowers introverts to scale multi-passionate businesses
Effective marketing tactics that aren’t social media
“Always think about what’s next for the person signing up for your offers. What else could you help them with? What more could you give them to help them?”
Tune in to hear more from Tara and learn all about building a business that lasts!
Links to all the things mentioned:
This podcast was produced by Pivot Media Co.
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