It’s a phrase that plays over and over again in my head each time I think about my businesses. And in case you’re wondering, that’s truly all of the time.  When I was going through my StoryBrand certification this was one of the biggest takeaways for me. Am I communicating the purpose and mission of […]

Building a business looks a lot different today than it did when I first started my professional photography business all those years ago. Social Media didn’t exist, people weren’t spending the majority of their time online, and we had to get really creative with how to get our businesses in front of people. And while […]

I think it’s fair to call the greater portion of 2020 a “tough season.” Wouldn’t you agree? No matter what your story looks like I’m willing to bet you’ve had moments that have felt really hard. And while most of us have probably wanted to simply throw this year away and start again, I do […]

As I talk to so many hopeful entrepreneurs, they always seem to tell me the exact same thing. “I have a perfect idea for a new business, but I have no clue what to do next.” Sound familiar? Have you been there, too? Rest assured, you are in good company. It is not uncommon to […]

Do you have a favorite coffee shop, or clothing boutique, or even an online store that you love to support?  We all know and love those businesses that add so much charm and character to our towns or online space and chances are, they are owned and operated by someone just like you and me. […]

I didn’t want to do it.  A while ago, I went live for a Q+A on my Instagram and I truly didn’t want to do it.  And I know what you may be thinking. “It’s just Instagram, I go live all the time.” But being an introvert and a 9 on the Enneagram, I like […]