Let’s chat about the power of a story! A few years ago, I was introduced to a man named, Donald Miller. 

If you’ve never heard of him, he is an amazing author and creator of StoryBrand. If you have never heard of StoryBrand either, it is a structured framework designed to help you learn how to clarify your brand’s message in a very simplistic way in order to get your message out to your ideal client. 

I fell in love with the approach so much that I became a certified StoryBrand guide. I learned directly from Donald Miller in Nashville for a week, learning all of the StoryBrand methodologies, ending with a test to become certified and it was some of the most rewarding work I’ve ever done. And I’ve never looked back.

Miller offers so much value to the entrepreneurial world and if you’re not reading his books, I highly recommend you check out “Building a StoryBrand” and “Marketing Made Simple”. 

Most companies waste an enormous amount of money on marketing and when I tell you why you’re going to feel it in your bones. 

The reality is that people buy products only after they’ve read words that make them want to buy our products. And I hate to say it, but almost all of us have been talking to our customers the wrong way. 

Our brains are designed to do two things. The first thing our brains are designed to do is to help us survive and thrive. This means everybody is always looking around for information that will help them simplify life, make more money, meet new friends, and anything else that will increase their standing in the world.

Problem is that the brain is also trying to do something else, it’s trying to conserve calories, and to process all the information around us, we have to burn calories. What this means is, if we don’t position our products and services in such a way that can help people survive or thrive, people will tune out. Every time you start talking about your business or somebody goes to your website it’s as though they’ve started running on a treadmill. The more confusing you are, the less likely they will continue to pay attention.

StoryBrand knows the best way to compel a human brain is to use the power of story. The average person spends about 30% of their time daydreaming, except when they’re engaged in a story. The StoryBrand seven-part framework acts as a filter you can use to clarify your message so customers listen.

I have used this framework in my own business, as well as walking countless other entrepreneurs through the power of story and I teach all about it in my course, The Profit Plan. 

If you want to clarify your message once and for all and speak to your ideal client in a way that makes them listen, you have to learn more about the StoryBrand framework! 

I’ll leave you with one simple truth:

If you confuse, you’ll lose. 

But you don’t have to because we’re going to work together to create your company’s brand script so that your marketing is very clear and your customers know exactly what you do, what you can do for them, and you will be able to create material that works for your brand. 

Let’s clarify your message so customers listen. Are you ready?

For even more content on building a business with the skills and hours you already have, be sure to check out:

The Profit Plan for everything you need to start earning consistent income!

The Business Starter Kit for getting your business off the ground and out into the world!

Join me behind the scenes as a close friend on Instagram @thedirectdish where I’ll be sharing exclusive content every week about growing your business while taking care of your own wellness.