Listen to Episode 23 HERE!

In Episode 23 of Confessions of a Serial Entrepreneur we’re getting down to business and talking about some serious stuff. Lead generation or lead-gen, for short. I call it serious business because, for a creative like myself, numbers and statistics and generating sales feels very serious and business-like. 

And if I’m being truly honest, I must confess that I prefer to talk about relationships and community and personality typings and how to get creative in your approach to business….

But in order to grow a successful, profitable brand, we also have to be concerned with the number side of things and that includes lead gen. 

In this episode you’ll hear all about: 

• What lead generation is and how it benefits your business. 
• Tangible ways to lead people to your product or service.
• Ideas and strategy for writing copy for your emails that lead more people to your brand. 

Listen HERE!

When it comes to creating lead-generating content for your business there is one simple rule to follow: always be creating. No matter how you go about it, no matter what models or systems you choose, simply continue to create useful and meaningful content for your ideal clients and work to get it out to the world. It’s not enough to sit around think about what you could do or listen to podcasts giving you tips and ideas, you have to also take action! So I encourage you today to listen to this podcast and get to work! Start growing your email list, start planning out content, start making plans to get it out into the world! Do the work and watch the leads pour in. I promise. 

Links to all the things mentioned: 

• Instagram | @mkoehler
• Instagram | @theblushpages
• Personal Website | melissakoehler.net
• Blush Page Website | theblushpages.com
• MK Shop