Narrowing your niche can feel like a daunting task, but today we have “Niche Ninja” Jessica Osborn to help! A marketing professional of 20 years turned business coach, podcast host, and author, Jessica is passionate about smart business that firmly puts lifestyle first. She’s mastered a ‘less work, more life’ style of strategy that leads to continued growth without succumbing to the hustle-hard mentality, and a critical piece of that strategy is a clear niche.

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Jessica defines your niche as “the what, the who, and the why you” – what you do, who you serve, and what sets you apart from the rest. I hope you enjoy this episode as Jessica demystifies what it means to “niche down” and that it leaves you feeling equipped to confidently own what you want to be known for.

In this episode you’ll hear all about: 

• How niches work for you, not against you
• Overcoming the fear of niching down
• Aligning yourself with the niche within you

Listen here: link to episode 

“[The niche] where you’re aligned to be is within you. It’s in there somewhere, we’ve just got to dig it out.” Tune in to hear from Jessica yourself and walk away inspire to discover the perfect niche for you! 

Links to all the things mentioned: 

• Jessica’s Website
• Business JAM
• Jessica’s Facebook
• Jessica’s Instagram
• Jessica’s LinkedIn
• Instagram | @thedirectdish
• Join My Subscription I Direct Dish Community
• Personal Website | melissakoehler.net
• Podcast Page

This podcast was produced by Pivot Media Co.