EPISODE 14: Identifying Your Ideal Client

Listen here!

In Episode 14 we’re talking all about identifying your ideal client and I have to tell you, this is one of my favorite topics! It’s honestly something that I don’t think most entrepreneurs spend enough time uncovering, but it’s truly what will set you apart and push you ahead of the rest. 

As always, I have a confession to make. 

When I started my first business as a photographer, I didn’t give any thought to identifying my ideal client. I was taking photos, anything and everything was my ideal subject, right?

But oh how wrong I was. It didn’t take me long to realize that if I was going to market my business and grow a loyal customer following, I had to know exactly who it was I was talking to and exactly what they wanted from me. 

In this episode you’ll hear all about: 

  • defining an ideal client avatar
  • identifying your unique ideal client
  • tuning into who your ideal client is at their core
  • creating marketing materials that apply to your ideal client + their needs

Listen here: link to episode 14

Newsletters, social media copy, website wording, branding, everything about your business will be driven by who your ideal client is and what they like. Keep in mind that any time you are doing messaging around your brand, you want your ideal client to be at the forefront of your mind. This is that friend that is sitting across the kitchen table from you, asking for your advice, and you are pouring into them. Anywhere you market to them, you’re going to want to keep all of these things in mind!

I am so excited for you to sit down and do the work so you can start getting connected to your ideal client! I can’t wait to see how this simplifies your work and grows your brand so be sure to share your experience along the way and tag me, @mkoehler over on Instagram once you identify exactly who they are! 

Links to all the things mentioned: 

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