One of the best ways to grow your following and build your email list is to create engaging content. Something that is valuable to your ideal client that keeps them coming back for more.  Today I want to chat through ways you can start creating engaging content!

When your content is engaging, your audience will find it so meaningful to their day-to-day that they will want to hear from you often. And they will then willingly, joyfully even, sign up to be on your email list! 

If you are needing help strategizing and setting goals for how you will create engaging content, you have to check out my course, The Profit Plan, where I walk you through everything you need for creating content that converts! 

In The Profit Plan, I help you create content that is relevant, valuable, and necessary for the growth of your business. Be sure to check it out so you can create a solid plan for moving forward! 

Make it meaningful. 

When you are planning your content, keep in mind how important it is to create work that adds value to your audience. It can’t be full of fluff and funny memes, it must contain content your ideal client needs to receive. You should always be writing content that provides solutions to their problems and inspires them to stay motivated. 

Make it shareable.

When you are creating content, you should always be thinking about its potential to go viral. If your content is both meaningful and engaging, your audience will share it without even being asked. The more eyes on your brand, the greater opportunity you have to grow your email list and reach more ideal clients. 

Make a plan. 

The best way to create engaging content is to map out a plan for the “when and what” of posting. The best way to do this is through the use of a content calendar which is a simple tool to help you plan your marketing strategy for an extended period of time. Essentially, it is a plan book set up in a calendar form where you can hash out your future content in order to help you stay active and present in your online spaces. 

According to a poll conducted by the Content Marketing Institute, 65% of the most successful content marketers say that they plan out their content strategy. And even more surprising, 86% of the least successful content marketers have no strategy for content planning in place. 

So if numbers don’t lie, I’d say it’s pretty important to spend time planning your content for the future. 

Need help knowing what content to create? Snag my 100 Writing Prompts  to help keep your content fresh and exciting! 

Bottom line: Think of creating engaging content as your approach to distributing your brand’s message to your target audience. Entrepreneurs have been doing this kind of planning for decades, it just looks different today because of the world of social media and online means of advertising. It is critical for you to prioritize this in order to remain relevant to your audience and capture the attention (and emails) of your ideal client!

How can you change up your content creation and make it more engaging in order to build your email list?  

For even more content on building a business with the skills and hours you already have, be sure to check out:

The Blush Pages Membership for monthly business content curated exclusively for members!

The Profit Plan for everything you need to start earning consistent income!

The Business Starter Kit for getting your business off the ground and out into the world!